Real Estate SEO
Is Your Real Estate Business Showing Up Where Customers Are Looking?
Real estate SEO is brutally competitive. Zillow, Redfin, and Realtor.com own the top spots for almost every transactional keyword. We win the keywords those portals cannot: hyper-local neighborhood guides, agent-specific brand queries, and AI-search citations.
The Unique Challenges
What Makes This Vertical Different
Every industry has its own quirks. Here are the four that show up every time in real estate.
- ◆Portal sites (Zillow, Redfin) dominate transactional SERPs
- ◆IDX feeds create duplicate content problems
- ◆Long buyer cycle requires repeated touch points
- ◆AI search engines are reshaping the buyer journey
Our Playbook
What We Actually Run
The specific tactics we deploy for this vertical. Not a generic SEO checklist.
- Neighborhood guides with original photography and live market data
- Agent personal-brand schema and review markup
- AEO optimization for "best real estate agent in [city]" queries
- Geo-targeted Google Ads for high-intent searches
The Combined Stack
Local SEO + AI Engine Optimization
We do not just rank you in Google Maps. We rank you in ChatGPT, Claude, Gemini, and Perplexity using the same AI-visibility dashboard we use for our own brand.
Traditional Local SEO
- Google Business Profile optimization
- NAP citation building across 50+ directories
- Review acquisition pipeline
- On-page schema markup
- Local backlink outreach
- Neighborhood landing pages
+ AI Engine Optimization
- ChatGPT, Claude, Gemini, Perplexity citation tracking
- AEO-ready content structure (questions, schemas, lists)
- Brand monitoring via our AI-visibility dashboard
- Prompt-level competitor analysis
- Source URL optimization for AI crawlers
- Reputation signals across LLM training data
See the Playbook in Action
Local Visibility, On Screen
Ready When You Are
Ready to See How You Rank for Your Vertical?
Free 20-minute audit. We pull your current Google Maps rank, your ChatGPT mention rate, and three quick wins you can do this week.